How Black Tulip Flowers Transformed Operations with SAP Business One and WMS Middle East

Black Tulip Flowers

Black Tulip Flowers logo

Website

www.blacktulipflowers.com

Industry

Trading

Employees

500-1000

Products and Services

  • Supplier of Flowers
  • Floral Arrangements
  • Deliveries

Move toward smarter workflows, better visibility, and scalable growth with expert support from WMS Middle East.

About the Customer

Established in 1990, Black Tulip Flowers has grown into one of the Middle East’s most recognized floral brands, known for premium-quality flowers, creative arrangements, and dependable delivery services.

Serving a wide network of retail locations and customers, the company required stronger operational control to maintain freshness, manage distribution efficiently, and support increasing demand. To achieve these goals, Black Tulip Flowers partnered with WMS Middle East to implement SAP Business One on HANA, creating a more connected, data-driven business environment.

Business Challenges

Before the transformation, several operational hurdles limited efficiency and product control:

  • Managing the flow of inventory from receiving through classification and final dispatch across multiple channels was complex and time-consuming.

  • Tracking the lifespan and expiry of perishable flowers and plants was difficult, increasing the possibility of spoilage and loss.

  • Lack of real-time stock transparency made planning and distribution decisions less accurate.

These limitations affected freshness management, operational speed, and the company’s ability to scale smoothly in a competitive floral distribution market.

How WMS Middle East Delivered the Solution

Step 1: Business Process Assessment

The WMS Middle East team evaluated inventory handling, distribution structure, and perishability-driven workflows to design a system aligned with Black Tulip Flowers’ operational priorities.

Step 2: SAP Business One on HANA Deployment

The new ERP environment introduced:

  • Live visibility into inventory levels and movement

  • Automated monitoring of product ageing with structured first-expiry, first-out handling

  • Streamlined coordination between warehouses, outlets, and delivery operations

  • Actionable insights through integrated analytics and reporting

Step 3: Enablement and Continuous Support

Comprehensive user training and ongoing technical guidance ensured smooth adoption, optimized performance, and long-term reliability.

Consistent Product Freshness & Quality

Consistent Product Freshness & Quality

Advanced inventory control and expiry-based handling ensure flowers remain fresh while maintaining premium product standards across all deliveries.

Complete Stock Visibility & Control

Complete Stock Visibility & Control

Real-time insight into inventory movement, availability, and distribution provides a clear operational overview for better planning and faster decision-making.

Reduced Waste & Improved Efficiency

Reduced Waste & Improved Efficiency

Structured monitoring and optimized dispatch processes significantly lower product spoilage, supporting cost savings and more efficient daily operations.

Customer Experience & Measurable Impact with SAP Business One

"SAP Business One on HANA has improved our control over inventory, helped us maintain consistent product freshness, and reduced overall wastage across operations. The system provides clear visibility into stock movement and supports smoother daily processes, enabling our team to deliver reliable quality and timely service to our customers."

"With better insights and stronger operational efficiency, we are now positioned to grow with confidence and maintain the high standards that define our brand. The support from WMS Middle East and the flexibility of SAP Business One continue to strengthen our ability to scale while ensuring long-term business stability."

Measurable Impact with SAP Business One

FAQs: How SAP Business One Transformation at Black Tulip Flowers

What challenges did Black Tulip Flowers face before implementing SAP Business One?

The company experienced difficulties in managing inventory distribution, tracking the expiry of perishable flowers, maintaining real-time stock visibility, and reducing overall product wastage across operations.

SAP Business One on HANA provided real-time visibility, intelligent inventory control, and business insights required to manage freshness-sensitive products while supporting operational efficiency and future growth.

WMS Middle East analyzed business processes, configured the ERP system to match operational needs, delivered user training, and provided continuous technical support to ensure long-term success.

The company gained better control over inventory, improved product freshness, reduced wastage, enhanced decision-making, and streamlined daily workflows across distribution and delivery processes.

The system enables expiry tracking, structured stock rotation, and real-time monitoring, ensuring products are dispatched at the right time to maintain freshness and minimize spoilage.

Yes. The platform provides scalable processes, accurate reporting, and operational transparency that allow businesses to expand confidently while maintaining quality and efficiency.

WMS Middle East brings strong industry expertise, proven SAP implementation experience, and dedicated post-deployment support that ensures measurable business value and smooth system adoption.

Absolutely. SAP Business One is designed to support inventory-driven industries by improving visibility, control, efficiency, and decision-making across the entire supply chain.